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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)
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Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.
As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.
Product details
Series: Interactive Technologies
Paperback: 320 pages
Publisher: Morgan Kaufmann; 2 edition (July 17, 2013)
Language: English
ISBN-10: 0124157815
ISBN-13: 978-0124157811
Product Dimensions:
7.5 x 0.8 x 9.2 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
14 customer reviews
Amazon Best Sellers Rank:
#329,198 in Books (See Top 100 in Books)
I'm currently reading through this text book in the order it is presented, and it seems like the content and writing are good... however, the order in which things are presented is pretty confusing. They start using lots of terms that they haven't defined yet, for example, throughout chapter 3. This makes both reading and taking notes pretty confusing if you're not familiar with the terms they're using. I'm a researcher my training but haven't done UX research before. I think this book will teach me what I need to know, but I wish they put more effort into trying to better organize the way that they present topics, definitions, etc.In addition, there is no glossary at all which is pretty annoying, and key terms aren't ever bolded or defined succinctly.
I purchased this book for my Human Computer Interaction Design course for a nursing informatics program that I am in. The book is easy to read, gives a great review on statistical methods, great tips using Excel, and is also a great resource on proper graphing solutions for each metric. It has thorough and understandable instructions on how to plan, create, and implement user experience studies.I'm a nurse, not a statistician or designer and found this book great! I'm bummed the class is over.
book gives a nice refresher on basic statistics in the beginning downhill from there. they list lots of potential usability metric, most are obvious, and proceed to explain in detail how to measure each. likely useful for a beginner but too shallow for professionals.
Decent book to get started on UX. Gave good details on what to do.
Very well written book that includes examples and illustrations as well as considerations when to use different metrics and methods. I have worked in the field of user experience for eighteen years now and consider this book a go to.
Very good overview. I am glad I bought a copy I see myself referencing this book in the future.
At first metrics and metric analysis seemed like something a statistician could only do. This book helped break down a usability study and how measure it really well. This book was the assigned reading for UW's User Centered Design certificate program and was an asset when I had to design my own usability study. This book is already a great reference that I am constantly referring to.
delivered in good condition
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